Social media in European Handball Championship for men
The 15th to 31st of January was the time where the European Handball Championship for men took place in Poland. Norway have the last 10 years done major progress in the mens league – but never really reached the top. This time it was finally their time to shine, and so they did. After a thriller of a semi finale – they finally had to accept the 4th place – but it being the best results in menns Norwegian handball history ever, made the 4th place feel like a victory!
As a textbook example on great social media marketing, The Norwegian Handball association was constantly working in the social media throughout the whole championship. By producing activities like “Guess the score” campaigns before the matches, “Vote for the best player” campaigns during the match, and a jersey auction through the whole championship – they managed to raise 60 000 NOK and gain 20% new followers. All the money raised was given to the “Right to play” Uganda project – where the goal is to raise the financing of 2 new handball stadiums + gear and instructors.