More changes to your Facebook feed

Not long ago, we wrote about the major changes to the Facebook Feed and what the update would mean to your brand. Now, Mark Zuckerberg has announced yet another update from the Social Media Giant. This time, it’ll benefit the local Media Houses in your feed.



As January has passed us by, Facebook has announced multiple updates to their software. The latest update was announced on Monday by the chief himself – Mark Zuckerberg. This time the update “isn’t just for fun, but also good for your well-being and for society”, Zuckerberg says. The update in question are to show more high quality, trusted news. Facebook want to create not only a more personal feed, but also a more important feed that’ll benefit the society.



This means Facebook will identify and prioritize local media and publishers – which means content from your local media will be placed high in your feed. Facebook says it’s important to stay updated on local news, to make yourself more involved and to be able to make a different to the society.



Basically, what this means is that if you follow a local newspaper or a publisher – you’ll from now on see more stories and content from these pages. This means that smaller, more local publishers will benefit from this update. The smaller publishers will more likely be able to reach out to their main target group, while stories and content from bigger and more professional brands will not be prioritized to be shown in your feed.



This update might be a major response to the fact that Facebook has been accused of being one of the biggest sources of fake news. Fake News, which became the “Word Of The Year 2017”, are false information disseminated under the guise of news. This second, major update from Facebook, could be seen as an attempt to improve the rumour Facebook has regarding spreading fake news and propaganda during the political campaigns in 2016.